Die 136 bestbezahlten Personen auf Instagram 2019 in den Kategorien: Celebrity, Beauty, Fashion, Fitness, Food, Lifestyle, Sport, Travel.
Quelle: Hopper HQ, 22.07.2019
Bei dem Ranking entscheidet: Wie viel ein Instagram Star für einen einzelnen Post seinem Sponsor in Rechnung stellen kann. Wie schon im Vorjahr ist auf Platz 1 der Liste Kylie Jenner zu finden. Für einen bezahlten Post kann sie 1,266 Mio. USD in Rechnung stellen. Gegenüber dem Vorjahr ist das eine Steigerung von rund 27% Prozent.
Die Schätzungen der Hopper HQ Instagram Reichenliste beruhen auf öffentlich verfügbaren und selbst gesammelten Daten. Unter anderem werden bei der Bewertung die Anzahl der Follower, Status des Influencers, frühere Werbedeals, Interaktionsraten (Likes, Kommentare, Views), Alter und Loyalität der Zielgruppe berücksichtigt.
| Rang | Name | Land | Branche | FOLLOWERS | Einnahmen für einen bezahlten Instagram Post in USD | Geschätztes Vermögen in Mio. USD |
|---|---|---|---|---|---|---|
| 1 | Kylie Jenner / kyliejenner | USA | Celebrity | 139226677 | 1266000 | 1000 |
| 2 | Ariana Grande / arianagrande | USA | Celebrity | 158417760 | 996000 | 50 |
| 3 | Cristiano Ronaldo / cristiano | Europe | Celebrity, Sport | 172803418 | 975000 | 450 |
| 4 | Kim Kardashian / kimkardashian | USA | Celebrity | 142671156 | 910000 | 175 |
| 5 | Selena Gomez / selenagomez | USA | Celebrity | 152774303 | 886000 | 60 |
| 6 | Dwayne Johnson / therock | USA | Celebrity | 147838634 | 882000 | 220 |
| 7 | Beyonce Knowles / beyonce | USA | Celebrity | 128885800 | 785000 | 500 |
| 8 | Taylor Swift / taylorswift | USA | Celebrity | 118988437 | 748000 | 320 |
| 9 | Neymar da Silva Santos Junior / neymarjr | South America | Celebrity, Sport | 121414052 | 722000 | 185 |
| 10 | Justin Bieber / justinbieber | USA | Celebrity | 114473125 | 722000 | 265 |
| 11 | Nicki Minaj / nickiminaj | USA | Celebrity | 103409270 | 651000 | 85 |
| 12 | Lionel Messi / leomessi | South America | Sport | 123498896 | 648000 | 400 |
| 13 | Kendall Jenner / kendalljenner | USA | Celebrity | 112905386 | 611000 | 30 |
| 14 | Khloe Kardashian / khloekardashian | USA | Celebrity | 95541120 | 598000 | 40 |
| 15 | Kevin Hart / kevinhart4real | USA | Celebrity | 76229723 | 480000 | 150 |
| 16 | Demi Lovato / ddlovato | USA | Celebrity | 72858509 | 458000 | 33 |
| 17 | David Beckham / davidbeckham | UK | Sport | 56635855 | 357000 | 450 |
| 18 | LeBron James / kingjames | USA | Sport | 50197750 | 272000 | 450 |
| 19 | Priyanka Chopra / priyankachopra | Asia | Celebrity | 43038343 | 271000 | 28 |
| 20 | Ronaldo de Assis Moreira / ronaldinho | South America | Sport | 47072924 | 256000 | 90 |
| 21 | Gareth Bale / garethbale11 | UK | Sport | 40180254 | 218000 | 125 |
| 22 | Zlatan Ibrahimovic /iamzlatanibrahimovic | Europe | Sport | 36836236 | 200000 | 190 |
| 23 | Virat Kohli / virat.kohli | Asia | Sport | 36159776 | 196000 | 60 |
| 24 | Luis Suarez / luissuarez9 | South America | Sport | 33884302 | 184000 | 70 |
| 25 | Conor Mcgregor / thenotoriousmma | UK | Sport | 31076924 | 169000 | 110 |
| 26 | Mohamed Salah / mosalah | Africa | Sport | 30408149 | 165000 | 40 |
| 27 | Eleonora Pons / lelepons | USA | Influencer | 35305990 | 144000 | 3 |
| 28 | Stephen Curry / stephencurry30 | USA | Sport | 26094664 | 142000 | 60 |
| 29 | Caio Castro / caiocastro | South America | Travel | 17350360 | 138000 | 145 |
| 30 | Floyd Mayweather / floydmayweather | USA | Sport | 22744804 | 124000 | 750 |
| 31 | Huda Kattan / hudabeauty | USA | Beauty, Influencer | 37882032 | 91300 | 45 |
| 32 | Cameron Dallas / camerondallas | USA | Influencer | 21248194 | 86600 | 4,5 |
| 33 | Sommer Ray / somerray | USA | Influencer | 21247635 | 86600 | 3 |
| 34 | Bella Hadid / bellahadid | USA | Fashion | 24956742 | 86300 | 12 |
| 35 | Raditya Dika / raditya_dika | Asia | Celebrity | 13293760 | 83600 | 1 |
| 36 | Zach King / zachking | USA | Influencer | 20324767 | 82900 | 3 |
| 37 | Emily Ratajkowski / emrata | USA | Fashion | 23337329 | 80700 | 6 |
| 38 | Davido Adeleke / davidooficial | Africa | Celebrity | 11766317 | 74000 | 16 |
| 39 | Felix Kjellberg / pewdiepie | Europe | Influencer | 17361935 | 70800 | 40 |
| 40 | Ronda Rousey / rondarousey | USA | Sport | 12481881 | 67700 | 12 |
| 41 | Logan Paul / loganpaul | USA | Influencer | 16023342 | 65400 | 14 |
| 42 | Serena Williams / serenawilliams | USA | Sport | 11153966 | 60500 | 180 |
| 43 | Chiara Ferragni / chiaraferragni | Europe | Fashion | 16846934 | 58300 | 10,5 |
| 44 | Davika Hoorne / davikah | Asia | Celebrity | 9248609 | 58200 | 5 |
| 45 | Funke Akindele Bello / funkejenifaakindele | Africa | Celebrity | 8026389 | 50500 | 1 |
| 46 | Ayodeji Balogun / wizkidayo | Africa | Celebrity | 7891189 | 49700 | 12 |
| 47 | Jake Paul / jakepaul | USA | Influencer | 12158647 | 49600 | 19 |
| 48 | Tiwa Savage / tiwasavage | Africa | Celebrity | 7508421 | 47200 | 5 |
| 49 | Candice Swaenpool / angelcandices | Africa | Fashion | 13507185 | 46700 | 25 |
| 50 | Joanna Gaines / joannagaines | USA | Influencer | 11023387 | 45000 | 18 |
| 51 | Gianluca Vacchi / gianlucavacchi | Europe | Fashion | 12881019 | 44600 | 300 |
| 52 | Paul Nicklen / paulnicklen | UK | Travel | 5508210 | 43600 | - |
| 53 | Nash Grier / nashgrier | USA | Influencer | 10082248 | 41100 | 3 |
| 54 | James Charles / jamescharles | USA | Beauty | 15511586 | 37400 | 12 |
| 55 | Araya Alberta Hargate / chomismaterialgirl | Asia | Influencer | 8738251 | 35700 | - |
| 56 | Michelle Lewin / michelle_lewin | South America | Fitness | 13470910 | 33900 | 3 |
| 57 | Rosie Huntington-Whiteley / rosiehw | UK | Fashion | 9724173 | 33700 | 30 |
| 58 | Murad Osmann / muradosmann | Europe | Travel | 4173292 | 33000 | 0,6 |
| 59 | Jen Selter / jenselter | USA | Fitness | 12886089 | 32400 | 5 |
| 60 | Jeffree Starr / jeffreestar | USA | Beauty | 13233371 | 31900 | 50 |
| 61 | Ana Cheri / anacheri | USA | Fitness | 12384725 | 31200 | 3,6 |
| 62 | Nikkie De Jager / nikkietutorials | Europe | Beauty | 12292025 | 29600 | 6 |
| 63 | Kayla Itsines / kayla_itsines | Australia | Fitness | 11657524 | 29300 | 46 |
| 64 | Anllela Sagra / anllela_sagra | South America | Fitness | 11310680 | 28500 | 0,8 |
| 65 | Frederico Lucia / fedez | Europe | Fashion | 8222162 | 28500 | 11 |
| 66 | Camila Coelho / camilacoelho | South America | Fashion | 8079699 | 28000 | 0,4 |
| 67 | Chris Burkard / chrisburkard | USA | Travel | 3446614 | 27300 | 0,5 |
| 68 | Jay Alvarrez / jayalvarrez | USA | Influencer | 6487361 | 26500 | 2,5 |
| 69 | Tammy Hembrow / tammyhembrow | Australia | Fitness | 9697407 | 24400 | 2 |
| 70 | Garret & Jessica Gee / thebucketlistfamily | USA | Travel | 1808790 | 23200 | - |
| 71 | Jack Morris / doyoutravel | UK | Travel | 2758852 | 21800 | 10 |
| 72 | Lauren Conrad / laurenconrad | USA | Fashion | 6184604 | 21400 | 25 |
| 73 | Mariano Di Vaio / marianodivaio | Europe | Fashion | 6158269 | 21300 | 4 |
| 74 | Olivia Palermo / oliviapalermo | USA | Fashion | 6104345 | 21100 | 10 |
| 75 | Jamie Oliver / jamieoliver | UK | Food | 7324968 | 20200 | 240 |
| 76 | Anna Nystrom / annanystrom | Europe | Fitness | 7966338 | 20100 | 0,35 |
| 77 | Gracyennne Barbosa | South America | Fitness | 7887959 | 19900 | 2 |
| 78 | Zoe Sugg / zoesugg | UK | Beauty, Influencer | 9700000 | 18800 | 3 |
| 79 | Gordon Ramsey / gordongram | UK | Food | 6685124 | 18500 | 190 |
| 80 | Aimee Song / aimeesong | USA | Fashion | 5326153 | 18500 | 4 |
| 81 | Naomi Giannopoulos / vegas_nay | USA | Beauty | 7087564 | 17100 | 0,55 |
| 82 | Lauren Bullen / gypsea_lust | Australia | Travel | 2135326 | 16900 | 0,8 |
| 83 | Ulisses Jr / ulissesworld | USA | Fitness | 6500243 | 16400 | 1,6 |
| 84 | Alex Strohl / alexstrohl | Europe | Travel | 2049942 | 16200 | 3 |
| 85 | Preechaya Pongthananikorn / icepreechaya | Asia | Celebrity | 2496505 | 15700 | - |
| 86 | Lazar Angelov / lazar_angelov_official | Europe | Fitness | 5865917 | 14800 | 2 |
| 87 | Amra Olevic / amrezy | USA | Beauty | 5871979 | 14200 | 2 |
| 88 | Simeon Panda / simeonpanda | UK | Fitness | 5325265 | 13400 | 0,35 |
| 89 | Rosanna Pansino / rosannapansino | USA | Food | 4349223 | 12000 | 9 |
| 90 | Prang Kannarun / ladiiprang | Asia | Influencer | 2873079 | 11800 | - |
| 91 | Alexa Chung / alexachung | USA | Fashion | 3377864 | 11700 | 12 |
| 92 | Hannes Becker / hannes_becker | Europe | Travel | 1398123 | 11100 | 7 |
| 93 | Manny Gutierrez / mannymua733 | USA | Beauty | 4509109 | 10900 | 0,9 |
| 94 | Louis Cole / funforlouis | UK | Travel | 1331626 | 10600 | 0,25 |
| 95 | Wanida Termthanaporn / gybzygirlyberry | Asia | Celebrity | 1670450 | 10600 | - |
| 96 | Tara Milk Tea / taramilktea | Australia | Travel | 1293558 | 10300 | - |
| 97 | Lauren Drain-Kagan / laurendrainfit | USA | Fitness | 3971763 | 10000 | 2,3 |
| 98 | Chelsea Yamase / chelseakauai | USA | Travel | 761749 | 10000 | - |
| 99 | Desi Perkins / desiperkins | USA | Beauty | 3880889 | 9400 | 0,8 |
| 100 | Adam Gallagher / iamgalla | USA | Influencer | 2047309 | 8400 | 0,8 |
| 101 | Leonie Hanne / LeonieHanne | Europe | Influencer | 1983243 | 8100 | - |
| 102 | Yolanda Gampp / yolanda_gampp | USA | Food | 2835241 | 7900 | 0,5 |
| 103 | Bradley Martyn / bradleymartyn | USA | Fitness | 3038992 | 7700 | 1 |
| 104 | Guan Hong / kuanhung_ | Asia | Celebrity | 1210718 | 7700 | - |
| 105 | Joe Wicks / thebodycoach | UK | Fitness, Food | 2700000 | 7500 | 18 |
| 106 | Danielle Berstein / weworewhat | USA | Fashion | 2169125 | 7500 | 0,9 |
| 107 | Aggie Lal / aggie | USA | Travel | 891361 | 7100 | - |
| 108 | Shayla Mitchell / makeupshayla | USA | Beauty | 2846783 | 6900 | 1 |
| 109 | Mariam Ezzedine / cookinwithmima | USA | Food | 2339707 | 6500 | - |
| 110 | Bebe / thisisbebe | Asia | Fitness | 2500313 | 6300 | - |
| 111 | Pimpatchara Vajrasevee / pinenerize | Asia | Celebrity | 970204 | 6100 | - |
| 112 | Ihssane Benalluch / ihssanebenalluch | Africa | Influencer | 1477936 | 6100 | - |
| 113 | Amanda Steele / amandasteele | USA | Beauty | 2483696 | 6000 | 1,5 |
| 114 | Jenn Im / imjennim | USA | Fashion | 1729938 | 6000 | 1,5 |
| 115 | Yumna Jawad / feelgoodfoodie | USA | Food | 2109300 | 5900 | - |
| 116 | Cezar Gonzalez / co_cinero | South America | Food | 1932826 | 5400 | - |
| 117 | Xenia Tchoumi / xenia | Europe | Fashion | 1549474 | 5400 | 4 |
| 118 | Jess Dales / jess.wandering | USA | Travel | 666382 | 5300 | - |
| 119 | Nigella Lawson / nigellalawson | UK | Food | 1703782 | 4700 | 20 |
| 120 | Kandee Johnson / kandeejohnson | USA | Beauty | 1906941 | 4600 | 3,5 |
| 121 | Ella Mills / deliciouslyella | UK | Food | 1593170 | 4400 | - |
| 122 | Kiersten Rich / theblondeabroad | USA | Travel | 553275 | 4400 | - |
| 123 | Kevin Curry / fitmencook | USA | Food | 1434724 | 4400 | - |
| 124 | Shannon Harris / shaaanxo | Australia | Beauty | 1535105 | 3700 | 0,85 |
| 125 | Christen Dominique / christendominique | USA | Beauty | 1533428 | 3700 | 0,5 |
| 126 | Hannah Hart / harto | USA | Food | 1266484 | 3500 | 2 |
| 127 | David Chang / davidchang | USA | Food | 1214481 | 3400 | 60 |
| 128 | Lauren Curtis / lozcurtis | Australia | Beauty | 1408257 | 3400 | 0,35 |
| 129 | Anerlisa Muigai / anerlisa | Africa | Influencer | 825230 | 3400 | - |
| 130 | Jasmine Chewter / jazzychewter | Asia | Fashion | 927258 | 3300 | - |
| 131 | Jackie Aina / jackieaina | Africa | Beauty | 1281979 | 3100 | 0,6 |
| 132 | Ashna Shroff / aashnashroff | Asia | Influencer | 628590 | 2600 | 0,5 |
| 133 | Kritika Khurana / thatbohogirl | Asia | Influencer | 618295 | 2600 | - |
| 134 | Michael Zee / symmetrybreakfast | Asia | Food | 774344 | 2000 | - |
| 135 | Mihlali Ndamase / mihlalii_n | Africa | Beauty | 721676 | 1800 | - |
| 136 | Brad Lau / ladyironchef | Asia | Food | 608193 | 1700 | 8 |
