Die 75 bestbezahlten Prominente / Influencer auf Instagram mit gesponserten Posts in 2018.
Quelle: Hopper HQ
Die Unternehmerin Kylie Jenner (Kylie Cosmetics) führt mit geschätzten 1 Million USD pro bezahlten Werbepost die Instagram Reichenliste 2018 an. Rang zwei geht an die Sängerin Selena Gomez mit 800.000 USD vor dem Drittplatzierten Christiano Ronaldo mit 750.000 USD. Die Schätzungen der Hopper HQ Instagram Reichenliste basieren auf öffentlich verfügbaren und selbst gesammelten Daten. Unter anderem wird bei der Bewertung die Follower Anzahl, Status des Influencer, frühere Werbedeals, Interaktionsraten (likes, Kommentare, Views), Alter und Loyalität der Zielgruppe berücksichtigt.
| Rang | Name / Instagram Name | Land | Kategorie | FOLLOWERS | Preis pro gesponserter POST in USD |
|---|---|---|---|---|---|
| 1 | Kylie Jenner / kyliejenner | USA | Celebrity | 110,000,000 | 1,000,000 |
| 2 | Selena Gomez / selenagomez | USA | Celebrity | 138,000,000 | 800,000 |
| 3 | Cristiano Ronaldo / christiano | Europe | Celebrity, Sport | 133,000,000 | 750,000 |
| 4 | Kim Kardashian / kimkardashian | USA | Celebrity | 113,000,000 | 720,000 |
| 5 | Beyonce Knowles / beyonce | USA | Celebrity | 115,000,000 | 700,000 |
| 6 | Dwayne Johnson / therock | USA | Celebrity | 109,000,000 | 650,000 |
| 7 | Justin Bieber / justinbieber | USA | Celebrity | 100,000,000 | 630,000 |
| 8 | Neymar da Silva Santos Junior / neymarjr | South America | Celebrity, Sport | 101,000,000 | 600,000 |
| 9 | Lionel Messi / leomessi | South America | Sport | 95,300,000 | 500,000 |
| 10 | Kendall Jenner / kendalljenner | USA | Celebrity | 92,400,000 | 500,000 |
| 11 | Khloe Kardashian / khloekardashian | USA | Celebrity | 76,700,000 | 480,000 |
| 12 | David Beckham / davidbeckham | UK | Sport | 47,700,000 | 300,000 |
| 13 | Gareth Bale / garethbale11 | UK | Sport | 34,900,000 | 185,000 |
| 14 | Zlatan Ibrahimovic / iamzlatanibrahimovic | Europe | Sport | 33,300,000 | 175,000 |
| 15 | Luis Suarez / luissuarez9 | South America | Sport | 28,400,000 | 150,000 |
| 16 | Conor Mcgregor / thenotoriousmma | UK | Sport | 23,900,000 | 125,000 |
| 17 | Virat Kohli / virath.kohli | South Asia | Sport | 22,500,000 | 120,000 |
| 18 | Stephen Curry / stephencurry30 | USA | Sport | 20,900,000 | 110,000 |
| 19 | Floyd Mayweather / floydmayweather | USA | Sport | 20,400,000 | 107,000 |
| 20 | Huda Kattan / hudabeauty | USA | Beauty, Influencer | 26,000,000 | 33,000 |
| 21 | Eleonora Pons / lelepons | USA | Influencer | 25,600,000 | 32,500 |
| 22 | Zach King / zachking | USA | Influencer | 21,500,000 | 30,000 |
| 23 | Sommer Ray / sommerray | USA | Fitness, Influencer | 18,700,000 | 29,000 |
| 24 | Bella Hadid / bellahadid | USA | Fashion | 18,700,000 | 27,000 |
| 25 | Emily Ratajkowski / emrata | USA | Fashion | 18,200,000 | 26,500 |
| 26 | Cameron Dallas / camerondallas | USA | Influencer | 21,000,000 | 25,000 |
| 27 | Garret & Jessica Gee / thebucketlistfamily | USA | Travel | 1,200,000 | 23,000 |
| 28 | Michelle Lewin / michelle_lewin | South America | Fitness | 13,300,000 | 22,500 |
| 29 | Chiara Ferragni / chiaraferragni | Europe | Fashion | 13,300,000 | 19,500 |
| 30 | Jen Selter / jenselter | USA | Fitness | 12,200,000 | 19,250 |
| 31 | Ana Cheri / anacheri | USA | Fitness | 11,200,000 | 18,000 |
| 32 | Felix Kjellberg / pewdiepie | Europe | Influencer | 14,200,000 | 17,150 |
| 33 | Logan Paul / loganpaul | USA | Influencer | 16,300,000 | 17,000 |
| 34 | Gianluca Vacchi / gianlucavacchi | Europe | Fashion | 11,500,000 | 16,750 |
| 35 | Anllela Sagra / anllela_sgra | South America | Fitness | 10,500,000 | 16,600 |
| 36 | Jake Paul / jakepaul | USA | Influencer | 11,100,000 | 16,500 |
| 37 | Zoe Sugg / zoella | UK | Beauty, Influencer | 10,700,000 | 16,000 |
| 38 | Nikkie De Jager / nikkietutorials | Europe | Beauty | 10,600,000 | 15,750 |
| 39 | Kayla Itsines / kayla_itsines | Australia | Fitness, Influencer | 9,900,000 | 15,000 |
| 40 | Naomi Giannopoulos / vegas_nay | USA | Beauty | 7,500,000 | 12,000 |
| 41 | Rosie Huntington-Whiteley / rosiehw | UK | Fashion | 8,000,000 | 11,500 |
| 42 | Camila Coelho / camilacoelho | South America | Fashion | 7,200,000 | 10,750 |
| 43 | Jeffree Starr / jeffreestar | USA | Beauty | 6,300,000 | 10,500 |
| 44 | Anna Nystrom / annanystrom | Europe | Fitness | 6,400,000 | 10,250 |
| 45 | Gracyenne Barbosa / graoficial | South America | Fitness | 6,300,000 | 10,000 |
| 46 | James Charles / jamescharles | USA | Beauty | 5,900,000 | 9,750 |
| 47 | Lazar Angelov / lazar_angelov_official | Europe | Fitness | 6,000,000 | 9,500 |
| 48 | Paul Nicklen / paulnicklen | UK | Travel | 4,300,000 | 9,250 |
| 49 | Mariano Di Vaio / marianodivaio | Europe | Fashion | 6,200,000 | 9,000 |
| 50 | Amra Olevic / amrezy | USA | Beauty | 5,500,000 | 9,000 |
| 51 | Chris Burkard / chrisburkard | USA | Travel | 3,000,000 | 8,800 |
| 52 | Frederico Lucia / fedez | Europe | Fashion | 5,800,000 | 8,500 |
| 53 | Jack Morris / doyoutravel | USA | Travel | 2,800,000 | 8,250 |
| 54 | Ulisses Jr / ulissesworld | USA | Fitness | 5,100,000 | 8,200 |
| 55 | Jamie Oliver / jamieoliver | UK | Food | 6,400,000 | 8,000 |
| 56 | Manny Gutierrez / mannymua733 | USA | Beauty | 4,900,000 | 7,900 |
| 57 | Aimee Song / songofstyle | USA | Fashion | 4,800,000 | 7,000 |
| 58 | Lauren Bullen / gypsea_lust | USA | Travel | 2,100,000 | 6,000 |
| 59 | Alex Strohl / alexstrohl | Europe | Travel | 1,900,000 | 5,750 |
| 60 | Gordon Ramsey / gordongram | UK | Food | 4,400,000 | 5,500 |
| 61 | Leonie Hanne / LeonieHanne | Europe | Travel | 1,700,000 | 5,000 |
| 62 | Rosanna Pansino / rosannapansino | USA | Food | 3,600,000 | 4,500 |
| 63 | Alexa Chung / alexachung | USA | Fashion | 3,000,000 | 4,500 |
| 64 | Shayla Mitchell / makeupshayla | USA | Beauty | 2,700,000 | 4,400 |
| 65 | Amanda Steele / amandasteele | USA | Beauty | 2,600,000 | 4,200 |
| 66 | Louis Cole / funforlouis | USA | Travel | 1,400,000 | 4,000 |
| 67 | Hannes Becker / hannes_becker | Europe | Travel | 1,200,000 | 3,600 |
| 68 | Yolanda Gampp / yolanda_gampp | USA | Food | 2,800,000 | 3,500 |
| 69 | Tara Milk Tea / taramilktea | Australia | Travel | 1,000,000 | 3,000 |
| 70 | Joe Wicks / thebodycoach | UK | Food | 2,100,000 | 2,650 |
| 71 | Martha Stewart / marthastewart | USA | Food | 1,800,000 | 2,500 |
| 72 | Cezar Gonzalez / co_cinero | South America | Food | 1,800,000 | 2,450 |
| 73 | Ella Mills / deliciouslyella | UK | Food | 1,300,000 | 1,600 |
| 74 | Kevin Curry / fitmencook | USA | Food | 1,200,000 | 1,500 |
| 75 | David Chang / davidchang | USA | Food | 1,000,000 | 1,300 |
